DRAG
First to market in Australia the ‘Single Use Ain’t Sexy’ 'just add water' dissolvable hand soap tablets with matte white glass reusable soap bottles, is a brand apart.
Solving two key environmental challenges, it reduces single-use plastic bottle consumption and avoids the costly carbon-rich transport of water-based products by air or freight. Consumers simply use water from their own tap.
With the playful tagline 'Don't be a tosser' in a paired back and visually appealing packaging, the brand is desirable as well as sustainable. Just one of these bottles can save up to 25 single-use plastic bottles from going into Australian land fill each year.