DRAG

Communication Design

Packaging

Winner

Good Design Award

Best in Class

Packaging

Single Use Ain't Sexy

First to market in Australia the ‘Single Use Ain’t Sexy’ 'just add water' dissolvable hand soap tablets with matte white glass reusable soap bottles, is a brand apart.

Solving two key environmental challenges, it reduces single-use plastic bottle consumption and avoids the costly carbon-rich transport of water-based products by air or freight. Consumers simply use water from their own tap.

With the playful tagline 'Don't be a tosser' in a paired back and visually appealing packaging, the brand is desirable as well as sustainable. Just one of these bottles can save up to 25 single-use plastic bottles from going into Australian land fill each year.

Category
Communication Design
Designed By
Single Use Ain't Sexy
Commissioned By
Single Use Ain't Sexy

Single Use Ain't Sexy