Creating a new layer to the visitor experience, MCA.Art offers visitors to the Museum of Contemporary Art Australia (MCA) an easy-to-use, interactive guide of artworks directly to their devices through a web browser.

Visitors can scan artworks to prompt audio and video guides featuring artists and curator’s profiles and learning activities for kids. It’s accessible to people with access needs, and available in multiple languages.

It’s inclusive for all, regardless of ability and augments the in-gallery experience, successfully enhancing not competing with the art itself.