A new way for people who are blind or vision impaired to follow the sports they love.

This ground-breaking accessibility system for sports broadcasting, brings real-time ball and player movements to life through spatial audio.

It received global media attention when launched at the 2021 Australian Open tennis tournament. It used data from ball tracking technologies, translating it through a series of sound design principles so on-court events were ‘viewable’ through audio.

An exemplar of inclusive design, it was co-designed with blind and vision impared sports fans to ensure the experience is as legible and enjoyable as possible.